Down-to-earth character, fresh beats, catchy songwriting, an effortless vocal and distinctive city vibes are just some of the elements that are setting up this 19 year old Canadian up for success . Alessia Cara is a breath of fresh air in the ‘experimental pop’ rut presently being punted in the industry. Her soulful tone could be allude to an angelic version of Amy Winehouse – combined with some interesting uses of EDM fills and Ryan Lewis-like mixing, you are in for a new kind of pop when you listen to her EP.
Adele has spent another week at the top of Billboard’s Hot 100 list, proving that substance will always outweigh artistic expression (no matter how emotional or vulnerable you may be). I believe this is where Alessia will be able to hold her own in future as well. The unapologetic honesty portrayed in her hit single Here (currently number 1 on Billboard’s Rhythmic Airplay chart) exposes more than just some much-needed opposition to the thousands of ‘party on the dance floor’ tracks being spewed out on radio at the moment. It also cuts to the core of what the modern teenager experiences. Four Pink Walls – her first EP – is an honest representation of the type of reality a teenager faces – whether it’s falling in love, dreaming big, staying grounded or truly hating a party.
Whether being interviewed from the phenomenon that is Taylor Swift, or traipsing around an indie studio where Amy Winehouse recorded, Alessia’s simplicity is undeniable. She is respectful of the music industry to the point of humility. It is clear that she is grateful for her success and is well grounded in her outlook on life. Her refusal to be ‘moulded’ by labels has also allowed her music to do most of the talking. I definitely believe Alessia Cara could go far. It is rare to find an artist that is so young, with such an honourable persona. If I had a daughter I would want her to listen to this music.
So welcome Alessia Cara! Look forward to what’s next!