Nike! Probably one of biggest footwear brands in the history of the world. Well-known for its infamous tick/check – known officially as ‘The Swoosh’ – as an emblem and very comfortable experience. But today I don’t want to speak about the brand or the experience of the shoe, but rather about the slogan; Nike just do it!
As a creative person, and a dreamer, I often conceptualize great ideas, make great plans and even create inventions (in my mind). But sadly, that’s often where it stays, just a concept. Sometimes well thought through, but with little or no follow through. This poses a big problem. While the concepts are great, imagine what the end result could be? It’s kinda like an architect designing a beautiful house, but never submitting the plans to the municipality for approval, or commissioning a builder to turn his dream into a reality – a finished product.
Just think of the humble satisfaction of seeing your concept turn into reality, the excitement and joy it might bring to someone else, the financial benefit of an invention which could not only make your pocket happy, but impact the lives of many users!
So, whether you’d like to admit it or not, sometimes you just need a little Nike in your life and just do it! It’s as simple as those three words, just do it!
So, no more being lazy, or doubting yourself, or thinking this will never work! Get up, speak to the right people, and make it happen. The worst thing that could happen is that years later someone else comes along and shows you this amazing new concept or invention which is being mass produced – the very same concept you had years earlier.
My nugget of wisdom to you, let’s get our Nike on and JUST DO IT!