“Last month, Petite Noir released his debut full-length album La Vie Est Belle / Life Is Beautiful, and with it ushered in of a new genre of sleek, stylistic uptempo pop music he’s dubbed “Noirwave.”

Check out the video in its entirety and read the interview he did with Urban Outfitters.

Also Check out the behind the scenes shots from the Brooklyn-based shoot below.Bernstein-Jono_Petite-Noir_UO-BTS_HQ 04Bernstein-Jono_Petite-Noir_UO-BTS_HQ 09Bernstein-Jono_Petite-Noir_UO-BTS_HQ 07

READ INTERVIEW WITH PETITE NOIR

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Photos by Jono Bernstein

video director and documentarian Alan Del Rio Ortiz